Conduct & Company Policy · Driver Training VideoProfessional Image & Conduct

Start with the obvious one: your truck is a billboard. That name on the door, the way you park, the way you back into a dock, the way you treat the person waving you through a gate — all of it gets attached to a brand before a single load is ever delivered.

Appearance matters more than most drivers want to admit. A clean cab, a driver who looks rested and put together, someone who shows up in something better than a stained t-shirt — that reads as competent. It's not vanity.

Then there's how you talk

On the radio, on the phone with dispatch, at the guard shack, in front of a customer — profanity, badmouthing the company, or losing your temper in public isn't just unprofessional, it can get you pulled off a site or cost an account.

Your company standard: every interaction with the public — a four wheeler, a receiver, a scale house, a state trooper — gets courtesy first, facts second, and no arguing in a parking lot or on camera.

Same rule at a roadside inspection or a checkpoint. Be polite, hand over your documents, answer what's asked, and don't volunteer opinions about the officer or the process. A driver who stays cooperative and professional at an inspection often gets treated the same way back.

And remember — nearly everyone has a phone with a camera these days. A moment of frustration can end up posted online with your company's name attached before you're even back on the highway.